“We want to make it easier to shop at Kent’s Farmers’ Markets,” said Benjamin Dent, Chairman of the Kent Farmers’ Market Association which was launched today. “And we’ve begun by pulling together details of everyone’s nearest Markets on our new website: www.kentfarmersmarkets.org.uk.”

The Association is an initiative of the managers of Kent’s 33 Farmers’ Markets. Mostly run by volunteers, there are already nearly 900 markets a year across the County. “The major trend in food shopping is about wanting to choose products which are healthier, greener and fairer. At Farmers’ Markets, shoppers can buy fresh, quality, local products direct from the producer. You are supporting the environment, animal welfare and Kent’s economy and countryside too.”

Vice-Chairman, Bob Taylor who manages the Shipbourne Farmers’ Market, added, “Farmers’ Markets also offer good value. Since products are bought direct, there are no middlemen, shareholders or distribution costs to pay. Surveys have shown that locally produced food sold at Farmers’ Markets is usually cheaper, certainly fresher and often better quality.”

Heather Hay Ffrench, author of Great British Food, said at the launch, “Kent has a great range of Farmers’ Markets; from village halls to city centres. I’m a great believer in being able to know exactly where your food’s come from and in getting tips on how best to use it. Whether it’s meat or vegetables; bread and cheese, or a pie ready for the oven, you know the quality will be good.”

Ben, who also manages Penshurst Farmers’ Market, explained the benefits to local farmers and small food producers too. “While I’m delighted to see the increased sales in Fair Trade products from developing countries, we need to get a fair deal for Kent’s farmers too – and Farmers’ Markets and farm shops do just that. A profitable farming industry offers the best protection for the countryside.”

Kent Farmers’ Market Association is now the largest county grouping of Farmers’ Markets in the UK. Its new website (www.kentfarmersmarkets.org.uk or www.kfma.org.uk) gives details of all the Markets in Kent. It also has a diary page which can send automatic email reminders about shoppers’ nearest markets. The website includes advice on which foods are in season, as well as listing special events and other news.

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